About Lulu & Moss

At Lulu & Moss, we believe that the earliest moments of life deserve to be wrapped in softness, care, and intention. Every product we offer is thoughtfully chosen to support little ones in comfort while giving parents peace of mind.

Born from a love for timeless design and gentle materials, Lulu & Moss is more than a boutique — it’s a place where quality, simplicity, and warmth come together for growing families.

Our Story

Lulu & Moss was founded by Gabby, a parent who understood how overwhelming it can be to search for baby essentials that are both beautiful and safe. What began as a personal mission quickly grew into a carefully curated boutique designed to make shopping for little ones easier and more meaningful.

Inspired by nature, calm tones, and classic silhouettes, every piece in our collection reflects a balance of function and beauty — created for everyday moments and treasured memories alike.

Thoughtfully Chosen, Gently Made

We take pride in offering products that are:

  • Crafted from gentle, baby-friendly materials
  • Designed with comfort and practicality in mind
  • Made to last beyond just one season
  • Timeless in style, perfect for everyday wear or gifting

Each item is selected with care, ensuring it meets our standards for softness, quality, and durability.

Made for Modern Families

We understand the needs of today’s parents — simplicity, transparency, and trust matter. That’s why we focus on offering essentials that feel effortless, allowing you to spend less time searching and more time enjoying the moments that matter most.

From newborn days to early milestones, Lulu & Moss is here to support your family every step of the way.

Our Promise

When you shop with Lulu & Moss, you can expect:

  • Carefully curated collections
  • Honest product descriptions
  • Attentive customer care
  • A brand built on warmth, trust, and intention

We are committed to creating a welcoming space where parents feel confident, supported, and inspired.

Join the Lulu & Moss Family

Lulu & Moss is built on community — parents, caregivers, and families who value softness, simplicity, and thoughtful design. We’re honored to be part of your journey and grateful you’re here.

Thank you for choosing Lulu & Moss 🤍